OTT – Over-The-Top Media Tracking

Over the Op Media Tracking, OTT

The world of Direct Response marketing is dependent on getting quick and high-quality results. When RingSquared was founded they quickly found collaborators in the Direct Response industry. Growing together from mail order forms and infomercials, RingSquared has been a steadfast solution and partner to our Direct Response clients. In recent years mediums have shifted and together we are moving into the world of OTT media.

What is OTT?

Over-The-Top (OTT) refers to the practice of streaming content to customers directly over the web. It can be classified as premium video, accessed through the internet, that’s watched on either a smart TV or through an internet-connected device or even on smartphones, tablets or computers. This includes popular streaming sites like Netflix, Hulu, YouTube, and Disney+.

According to an Uscreen report roundup, the Over-the-top (OTT) market was worth $121.61 billion in 2019 and is expected to grow to $1.039 trillion by 2027. OTT streaming is expected to grow in markets all across the globe in the coming years, with 69% more hours spent on OTT apps worldwide since 2019.

As more people stayed home last year, time spent streaming videos online went up even faster – across the globe in Q4 2020 alone, 239 billion hours was spent on video streaming apps! Speaking of apps, that’s where most OTT streaming is done; 65% of OTT streaming is through mobile and TV apps like Netflix (the most popular app, with 30.8% of the OTT streaming service market), while the most popular streaming TV device is the Roku which accounted for 37% of TV viewing in North America last year.

But how effective is OTT advertising? OTT streamers are very engaged with online content, with 40% of users pausing their videos to look up products being advertised. When they have another screen around (like a laptop, smart phone, or tablet), 65% will look up product information while continuing to watch their video.

RingSquared’s Call Tracking Suite with OTT is Win-Win

The OTT marketing is big, and only expected to get bigger in the next few years. How can RingSquared help your business capitalize on the new streaming opportunities?

For over 25 years, RingSquared has been improving direct-response ad campaigns with the best inventory of memorable toll-free numbers on the market. As a specialist in dynamic number insertion (DNI), it provides added value with online call tracking space, providing personalized account management to ensure each campaign is performing to its maximum. Call us at 1-800-700-1987 to learn more about segmenting your markets and driving your call marketing campaign, or fill out the contact form to learn more: