Let’s talk marketing attribution: in-house call tracking results
It shouldn’t come as much of a surprise that at RingSquared we use call tracking in our own marketing campaigns. We walk the walk behind the strong belief that talking . . . CONTINUE READING
Numeric 800 Numbers Drive Better Response: Case Study I
Situation Direct response marketers are interested in optimizing their campaigns. This study answers the question: Do memorable toll-free numbers increase consumer response to short form direct response advertising? Definitions Memorable toll-free numbers, . . . CONTINUE READING
Hybrid 800 Numbers Drive Better Response: Case Study II
In a follow-up split-test comparing hybrid-vanity numbers against numerically random toll-frees, the highly memorable hybrid vanities demonstrated a 46% higher response rate. Naturally, the a/b test involved equitable ad spends, . . . CONTINUE READING
When Seconds Count, Clients Count on RingSquared
Typically toll free numbers are thought of for increasing response in marketing and advertising. However, in one client review when a true emergency arose, having a memorable number can be . . . CONTINUE READING
A/B Split Test: Memorable 800 Number vs. Non Memorable
How would you like to see your short-form direct marketing results potentially increase by as much as 40, 50, 60 percent or more? The key may very well lie . . . CONTINUE READING
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