Who’s Calling? How to track calls back to your marketing campaigns

Who's Calling? How to track calls back to your marketing campaigns

Do you ever feel like you’re stuck in a routine that’s just not working? Perhaps you need a change but you’re not quite sure what it is? While people are often resistant to change, it is one of the most important signs of growth and development. So how can your business keep moving forward and keep up with the times? Start by tracking and monitoring your marketing efforts.

Know where to spend your marketing dollars

By tracking your marketing campaign’s effectiveness, you’ll be able to make more informed decisions about how to grow your business. Which channels are working best? Where are the leads coming from? You need to know answers to these questions in order to maximize the power of your marketing efforts.

Call-tracking solutions

When the majority of your leads come from phone calls, you need a reliable way to know how your customers found you. One of the best ways to do this is with a call-announcement feature, where you can play a brief message before your calls connect. Customize the announcement to identify which toll-free number the customer dialed, which ad they were answering or any similar type of message you choose. This is especially helpful when multiple 800 numbers ring to the same phone number at your business.

Managing your many calls

Another way to maintain your call log is to use online account-management tools. View your call history and analyze calls based on volume, talk time and origination. You can even run call reports to view calls during a specific time period that corresponds with one of your marketing campaigns. If a certain type of campaign doesn’t seem to be working, switch it up and try something new. For example, try one of these classic marketing tools.

Don’t let your marketing efforts go to waste. Stay open to change and your business will be booming in no time. Search for your toll-free number and start getting more calls at