Quiz biz: How fun surveys can boost your marketing
Ever filled out a survey to determine which superhero you most resemble, which cartoon character is your soulmate or which sports car best suits your personality? If you’ve ever taken . . . CONTINUE READING
Fundraisers’ friend: Vanity numbers, nonprofits pair well
Planning a fundraising campaign for your charitable organization? Getting yourself a memorable toll-free number may well be the place to start. Because of their recall value, vanity and other easy-to-remember . . . CONTINUE READING
Budget time: Should you boost marketing spend for 2019?
This may be the time of year when you’re ironing out your business budget for 2019. And a key part of your decision-making is likely whether to expand, reduce or . . . CONTINUE READING
Lead Generation for Inbound Call Leads – How Leads Marketplace works
In an environment in which multiple brands compete for the same customers, it’s more important than ever to establish a strong methodology for producing sales leads. Some of the most . . . CONTINUE READING
Smooth operator: Ban these 8 statements when closing inbound sales
Fielding inbound sales calls can be more an art than a science. And contrary to popular belief, it isn’t always easy. Sure, the caller has already shown an interest in . . . CONTINUE READING
Turning the tide: Tips for overcoming inbound caller objections
The beauty of inbound call marketing campaigns? The caller has already shown interest in your product or company. That helps explain why inbound calls generally convert at rates of 30 to . . . CONTINUE READING
Gut check: 7 PPC metrics to review on schedule
One complication of working in the age of big data is winnowing down the vast expanse of available information to the data that directly applies to your specific marketing strategy. That’s . . . CONTINUE READING
Caller data is a goldmine: Start panning now to beat the rush
Remember the days when you never knew who was on the other end of a phone call? Flash forward to the advantages available to today’s marketer. Now, sophisticated analytics can . . . CONTINUE READING
Call a plumber! Home service firms need memorable numbers
If you’re an architect, property manager, home security specialist or home services contractor, marketing strategy may not be your top priority. At the same time, your business is likely to . . . CONTINUE READING
Dynamite DNI: How a line of code can blast open conversions
Think of dynamic number insertion as that strategically placed explosive needed to break open the floodgates of information about those calling your business. DNI is an important tool, since failing . . . CONTINUE READING