Instant feedback: Tips for customizing your phone pitches in real time
Most people working in phone sales have anecdotes about unexpected conversational turns taken by customers. Even the most well-executed sales script can be derailed by customers who don’t react as . . . CONTINUE READING
Proof on tape: 5 ways recorded calls can be valuable learning tools
If your company hasn’t taken the step of recording incoming and outgoing sales calls, you may wish to start as a way of teaching your staff and keeping your finger . . . CONTINUE READING
Online research to offline sale: Why tracking that link is important to your business
Many of today’s customers are apt to research a product online before stepping into your store (or calling your business) to make a purchase. In many industries, that’s the norm . . . CONTINUE READING
Finding your voice: 9 tips to improve your phone calls
We’ve all encountered him or her on the phone: the person whose voice assails our ears like fingernails on a chalkboard, making us want to conclude our business as quickly . . . CONTINUE READING
Write on: 6 steps to hiring a stellar content writer
Having access to a skilled content writer is extremely important. If your business isn’t taking full advantage of content marketing as part of your inbound marketing campaign, it may be . . . CONTINUE READING
Facebook and call marketing: A revenue-driving team
Contrary to what teenagers might have you believe, Facebook remains the most popular social media platform in the world and is now used by nearly 23 percent of the world’s . . . CONTINUE READING
Omnichannel strategy? Call marketing works across venues
Digital marketing has made enormous gains in helping businesses reach wider audiences. But that doesn’t mean digital is the end-all be-all in finding every potential customer of every demographic. After . . . CONTINUE READING
Shopping for insights: What do you need in call tracking software?
If you’ve decided to optimize call marketing to promote your products, congratulations — you’ve taken the first step toward a time-proven methodology that can provide excellent ROI. Next, you’ll want . . . CONTINUE READING
Know your customer: How tracking systems add value to every call
Because of its excellent track record when it comes to conversions and ROI, an increasing number of small businesses are recognizing the value of inbound marketing. The method of attracting . . . CONTINUE READING
Show me the money: How call tracking can inform digital attribution
If you’re seeing success with your digital marketing, you’re part of a trend. U.S. spending in that segment is slated to hit $83 billion this year, a nearly 16 percent . . . CONTINUE READING
