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Category: Marketing

Are you tracking calls from your digital marketing?

Track inbound calls from all of your advertising and marketing channels. Instantly upgrade Google call extensions with complete callerid data and call recordings. Update your website with dynamic numbers to track . . . CONTINUE READING

business ready for a marketing agency

Is your business ready for a marketing agency

If you are looking to grow your business you may be considering the help of a marketing agency. They can help introduce your brand to targeted audiences all in hopes . . . CONTINUE READING

Digital Transformation: What It Really Means for the Future of Business

Digital Transformation: What It Really Means for the Future of Business

As technology continues to reshape modern business practices, companies across industry lines are taking a bolder stance on “digital transformation.” But nailing down what this really means for your business . . . CONTINUE READING

impact of a local approach on consumer behavior

The impact of a local approach on consumer behavior

As any marketing professional will tell you, customer perception is extremely important to a company’s brand, profitability and growth potential. From the smallest mom-and-pop to the largest national retailer, businesses . . . CONTINUE READING

How to create an

How to create an ‘authentic’ and trustworthy brand

The internet and social media have provided businesses of all sizes with direct channels of communication to consumers across the world, revolutionizing how companies market their goods and services, develop . . . CONTINUE READING

Content marketing isn’t always easy, but it pays off

Worthwhile work: Content marketing isn’t always easy, but it pays off

If your business isn’t optimizing content marketing to gain credibility and trust with customers, you may want to get cracking in 2019. Your competitors are probably already off and running. . . . CONTINUE READING

How blogging elsewhere can boost your inbound marketing

Be my guest: How blogging elsewhere can boost your inbound marketing

By now, most marketers understand the concept of content marketing, and the inherent value in building marketing messages into blogs, whitepapers, eBooks, videos and other informational content. Still, many aren’t . . . CONTINUE READING

optimize calls to action in mobile ads

Do it now! How to optimize calls to action in mobile ads

When you’re crafting mobile ad copy for your call marketing campaign, the call to action phrase you add to the end may feel like an afterthought. In reality, however, the . . . CONTINUE READING

Tips for customizing your phone pitches in real time

Instant feedback: Tips for customizing your phone pitches in real time

Most people working in phone sales have anecdotes about unexpected conversational turns taken by customers. Even the most well-executed sales script can be derailed by customers who don’t react as . . . CONTINUE READING

Millennial marketing

Millennial marketing: 5 top tips for inbound strategy

It’s common knowledge millennials have a hold on most consumer-facing businesses these days. After all, the group of 81 million born between 1982 and 2002 now makes up 25 percent . . . CONTINUE READING