Setting Up Call Tracking for Digital Marketing

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This article walks you through the three basic steps for setting up your CallView360® account to track the success of your digital marketing campaigns or direct response marketing by connecting calls to the campaign the caller saw.

How to Track Calls from Your Digital Marketing Channels

Your marketing attribution shouldn’t stop at just clicks and online form conversions. Don’t miss out on tracking the valuable inbound calls your marketing is also generating!

Setting up your CallView360® account to track calls for your digital marketing channels, campaigns, and PPC advertising will help you get the data you need to manage ad spend and focus on the campaigns delivering the best ROI.

There are three basic steps to setting up your call tracking software to gather call and customer data.

First: Define Your Marketing Channels

Begin setting up call tracking by listing out every channel and campaign you are currently using and want to track. Here’s a list to get you started:

  • Google Ads
  • Google Call Extensions
  • Bing Ads Landing Pages
  • Social Media PPC
  • Social Media Profiles
  • Current Promotions
  • Marketing Automation

Second: Assign Tracking Numbers

Choose the best numbers for your campaigns – vanity numbers for branding campaigns, memorable repeating numeric numbers for social media, and bulk toll free for large media campaigns and promotions.

For all automatic digital marketing tracking, we’ll provide you with a block of numbers for Dynamic Number Insertion, PPC Ads Tracking, and Call Extensions.

Third: Set Up Tags for Tracking

Tag your numbers with customized labels for each channel, campaign, and promotion for the best tracking and attribution. These tags will be set as DNIS (toll free/local tracking number) tags. Once your tags are set up, your reports will show new calls with those tags so you can see which campaigns are performing well.

Not sure which tags to set up? Try these commonly used digital marketing channel tags:

  • Email
  • Social
  • Promotion
  • DNI or Web Calls
  • Landing page specific
  • And these commonly used campaign tags for static number tracking:
  • Facebook Group
  • Facebook Profile
  • LinkedIn Profile
  • Instagram Profile
  • Twitter Profile
  • Google Ads

And these commonly used offer tags:

  • Product
  • Promotion

Once you’ve defined your channels and set up tags, your marketing campaigns are now ready to be tracked.

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