Your call tracking data can show you inbound calls, sales from those calls, where people are calling from, which marketing campaigns are driving traffic, and more. With three reporting options in CallView360®, your business will always access to the have the information it needs for success.
Why You Need to Understand & Report Your Call Data
What can you learn from the call tracking and analytics data? Using the many reporting options, you can see things like:
- Are your calls coming through successfully, or do you have problems with high bounce rates?
- Where are most of your callers located? When are they calling?
- Is your call queue system working, or do you need to adjust it to address long hold times and abandoned calls?
- Which online channels are directing the most call traffic to your business?
- Which PPC campaigns are generating calls that results in sales & should be the focus of your ad spend?
These insights and more can help you better understand your customers, your business, and your marketing so you can make informed decisions.
CallView360’s Built-in Analytics View
The first, and easiest, way to review and analyze your data in CallView360’s built-in analytics view. This helps you quickly view call insights, and the many filters help you select what data you are looking at.
Data filters for analytics:
- Numbers including DNIS, target, call duration & more
- Call dates & times
- Geography including area code, city, state, & postal code
- Tags for DNIS, call routing, RoundTrip® & more
- Sale amounts & sold items associated with calls
With these analytics view, you can also select specific columns of data, change between charts and tables depending on the data selected, and even save or download them for later review. Learn more about built-in analytics.
KPI (Key Performance Indicators) dashboards require a quick set up, but are customizable and stored for quick access. Depending on the data you want, KPI dashboards can get extremely detailed and specialized – and you can create multiple dashboards based on your reporting needs.
When setting up your KPI dashboards, you will have many widgets to choose from in each of these general categories:
- Call count, call minutes & call seconds
- Gross & average revenue
- Closed calls, call status, connected call percent & incomplete call percent
- Text conversations, text message counts, text gross & average revenue, and closed text ratios
- Call queues
The final way to evaluate and analyze your call tracking information is through reporting. With CallView360 you can create custom reports that can be set to run on a schedule and even be emailed to you for review without having to log in and run them yourself (although you can also log in to run a report in real-time when you need it).
Report filters for your call data:
- Calls by date
- Calls by numbers such as phone number (DNIS), Caller phone number (ANI) or Answering phone number (Target)
- Calls by geography such as city, state or zip code
- Calls by tags including number, routing, target and web tags
- Calls by sales
When creating your reports, you can choose from our preset report templates or advanced options where you control and customize the data and columns included in the report. This allows you to only see the call data you need. Learn more about reports.